Can Google/Facebook/Twitter/Instagram have access to our location? Sure!
Can Asos/Boohoo/Topshop remember your bank account details? Why not!
In today’s society, marketing and advertisements are everywhere, no matter where we go, or what we do, we are exposed. And for some reason, we are completely accepting of this. You can’t even search for a flight with Ryanair before your cookies are tracked and suddenly you’re looking at paying triple figures for a flight to Spain.
Why can’t we go back to when life was much simpler? Remember when YouTube didn’t have ads before every second video? Or those days when you could log on to Facebook without those “suggested for you” advertisements.
We are so willing to give up our privacy, all for the sake of skipping a few steps during the next log in. Marketing companies so desperately want to build profiles about us. By monitoring our online activities they can begin to put together a little file on our interests, activities and possibly learn things about us that even our closest friends don’t know. Try it out for yourself and see what Google knows about you.
A recent study proved that despite us wanting a more personalised experience when visiting different sites, we are not willing to give up our privacy for it. And a study done by Accenture revealed that almost 80% of 20-40 year olds believe privacy is a thing of the past. Even more worryingly, 49% of these would agree to their buying behaviors being tracked if they benefited from it.
The question I want to raise is how much value to we put on our own private lives? Think about every activity you do, every site you visit, every conversation you have. Then imagine this information was plastered across the front of the New York Times.
So maybe just ask yourself, does your privacy matter now?