Online Value Proposition (OVP)

iStock_000019901643_ExtraSmall

The online value proposition is you’re the customer value proposition, your USP (Unique Selling Proposition) online. It’s important to clearly communicate what online experiences and content your brand can offer for each site, app and type of social presence.

The online market in this every changing world is by far the biggest market available to customers. If a company can thrive from this, there are massive profits to be made. In order to accomplish good O.V.P a company needs to have a website that matches the customer’s needs. The effectiveness of a website can be measured methods such as cost per click.

value-proposition-meetings

In order for an O.V.P to be fit for its customers it needs to be clear and easy to understand. The main problem companies find is that they have different value propositions for their company and their product, which must be addressed separately.

Such that the viral market is massive companies need to incorporate a few key boosters to their website such as;

  • Free shipping
  • Bonus with certain purchase
  • No set-up fees
  • Money back guarantee
  • Customisable

Even incorporating just one of these will help companies develop strong O.V.P.

evernote

The website for Evernote is a great example of an organisation that makes it simple and easy for their customers to understand their functions. It also has an all the benefits listed with extremely relevant imagery. This is a great example of an organisation who got it right in terms of Online Value Proposition.

References;

How To Create A Useful Value Proposition w/ Examples. 2015. How To Create A Useful Value Proposition w/ Examples. [ONLINE] Available at: http://conversionxl.com/value-proposition-examples-how-to-create/#/. [Accessed 18 April 2015]

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s